Healthcare’s agentic marketing platform

Cora connects real-world health data, omnichannel identity, and media performance history into a single conversational interface — so teams can collaborate on strategy, build HCP and DTC audiences, and generate media plans. Outputs can be activated directly to the DeepIntent DSP or social platforms.

Cora gives every pharma marketer instant, actionable, trustworthy health intelligence.

No SQL

No waiting

Just the data, at the speed you need to win

THE CHALLENGE

Precision medicine needs precision marketing

Insights are siloed or unactionable

Pharma marketers need a combination of real-time health data, addressable advertising data, HIPAA compliance, and seamless activation

Time is limited

Building marketing strategy for advanced therapeutics and treatments can take months, with no space for error

Unverified AI creates mistrust

Pharma marketers must be able to cite where and how AI arrives at recommendations, or it becomes useless

Stakeholders are misaligned

Product teams, consumer teams, HCP teams, media teams, MLR, and agencies struggle to align on strategy, execution, and progress against KPIs

WHY DEEPINTENT CORA™

Precision Marketing at Speed

Cora begins with real-world healthcare data and integrates it with DeepIntent’s omnichannel advertising ID graph. Accessing all of this data via its proprietary LLM, Cora generates brand-specific audience and media strategy recommendations.

01
FLEXIBILITY

Ask anything in Natural Language

Query our industry’s most comprehensive healthcare, advertising, and CRM datasets conversationally. No SQL. No new platforms to learn.

02
SPEED

Surface and Activate Strategy in Seconds

Instantly build rich, actionable profiles of your provider audiences—specialty, prescribing patterns, lab results, payer trends, patient populations, and more. One click turns profiles into audiences and distributes them to the DeepIntent Cortex™ DSP and other platforms.

03
TRUST

Verify and Back Up Your Recommendations

Cora is always transparent - explaining what data sources were used, how answers were reasoned, and the SQL code generated to answer queries.

04
COLLABORATE

Align Everyone to the Vision

Work across teams with real-time sharing of strategies, audiences, and media plan recommendations that users can view, verify, comment on, and approve together.

CORE CAPABILITIES

Everything You Need to Move from Strategy to Impact

Personalized Command Center

View market and competitive intelligence for your brand(s), relevant scientific and regulatory news, and campaign performance and recommendations, updated daily.

Omnichannel Market, Audience & Media Strategy

Instantly size, compare, build, and forecast audience performance. Find whitespace opportunities and explore market trends. Uncover optimizations for live campaigns. Effortlessly answer questions that require claims, labs, market access, media, and CRM data.

Collaboration Tools

Share important elements of HCP and consumer strategy with stakeholders. Invite team members to your shared canvases to review, comment, and interact with audience, media, and insight artifacts. Get approvals done in-app.

Omnichannel Activation & Optimization

Forecast audience performance KPIs and plan advertising scenarios across digital and linear channels. Transmit custom HCP and consumer audiences to over 300 different ad platforms, and automate campaign creation and updates in the DeepIntent Cortex DSP.

USING CORA

Cora eliminates the wait between complex questions and data‑driven marketing.

Four ways teams put Cora to work today.

Use the patient journey to build more precise audiences

For advanced therapies, segmenting HCPs by sub-specialty isn’t enough. Using Cora, marketers can segment HCPs who have made specific diagnoses and have patients who’ve received prerequisite lines of treatment, have specific biomarkers, and meet payers’ formulary requirements. These audiences can be activated across digital, social, and even linear TV.

Market new products more quickly

Cora users can build market and competitive reports that synthesize HCP and consumer opportunities, show condition prevalence overlaid against insurance coverage, estimate audience reach, and simulate potential HCP or consumer advertising campaign impact on AQ or NPS metrics.

Effectively build and execute competitive strategies

Create interactive artifacts that highlight switching behavior, competitor Rx trends, prescribers by geo, decile and sub-specialty, recent competitor launches, and patient journeys. Cora uncovers whitespace opportunities for HCP and consumer audiences that have strong potential to switch to your brand.

Streamline marketing workflows

Marketers from different teams can view the same interactive Cora outputs, comment and validate the data sources and reasoning, and answer any questions they have on the audiences or media strategies Cora generates in-platform.

Now Live: DeepIntent Cora™

Your healthcare data, finally working for you

DeepIntent Cora™ is now available to all DeepIntent clients. Already a client? Connect today.

Exploring what DeepIntent Cora™ can do for your brand or agency?
Let’s talk, a specialist will show you exactly what’s possible.

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The intelligence
behind DeepIntent Cora™

Looking for an enterprise solution? DeepIntent Helix™ unlocks access to a powerful analytics workbench and tools that allow you to build custom and proprietary solutions on top of the foundation we've built over the past 10 years.

Speed

Outpace competitors with faster insight, activation, and results

Control

Build solutions and services unique to your agency and brand needs

Transparency

Operate confidently with built-in governance and HIPAA-grade compliance