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CTV Is Rewriting the Rules of Pharma Upfronts. Are You Ready?
Pharma advertisers have long relied on TV for its unmatched scale and storytelling power. But as viewing habits evolve and demand for measurable results ...
AdLab 2025: How Healthcare Marketers Are Using AI and Data to Drive Real-Time Optimization
At AdLab 2025, one highly anticipated panel brought together experts to discuss how bridging real-time optimization of claims and media data is driving a ...
Work Smarter, Move Faster: 5 Ways to Drive Efficiency with DeepIntent Cortex™
With the launch of DeepIntent Cortex™, healthcare marketers are empowered with real-time intelligence, AI-driven decision-making, and a reimagined user experience. DeepIntent Cortex is built ...
Leading through Innovation at AdLab: Healthcare Marketing Trends in 2025 and Beyond
At AdLab 2025, the opening panel set the tone for a year defined by acceleration and reinvention in healthcare marketing. Moderated by Kinara Co-Editor ...
AdLab 2025: What’s Next for Healthcare Marketers
If there was one prevailing sentiment across the seven panel discussions at AdLab 2025 this week, it was that healthcare marketing is at a ...
From Engagement to Impact: Make Every HCP Touchpoint Count
In the complex world of healthcare marketing, reaching healthcare providers (HCPs) is only step one. Today’s marketers need to prove how digital engagement connects ...
DeepIntent Unveils DeepIntent Cortex™, Ushering in the Next Generation of Healthcare Demand Side Platforms
NEW YORK, March 25, 2025 — DeepIntent, the leading healthcare advertising technology company, today introduced DeepIntent Cortex, its most advanced demand side platform (DSP) ...
Why Pharmaceutical Advertising Matters Now More than Ever
As healthcare grows more patient-driven, pharmaceutical advertising is increasingly vital. Ads aren’t just about promoting medication. They empower patients, spark and inform critical conversations, ...
5 Inventory Tips to Drive Meaningful Scale for HCP Campaigns
Reaching healthcare providers (HCPs) programmatically is about more than just volume. It’s about achieving meaningful scale—connecting with HCPs where and when they are most ...