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Listen to Deep Episode 7: Creating Health Content that Resonates
The internet has revolutionized many industries, and healthcare—where the stakes are uniquely high—is no exception. In episode 7 of Deep: The Health Marketing Podcast, ...
How Pharma Brands Can Achieve Better Outcomes with Specialized KPIs
For as long as demand side platforms (DSPs) have existed, advertisers have relied on key performance indicators (KPIs) to guide their optimization strategies. But ...
DeepIntent’s HealthFirst Vaccine Audiences Named One of the Most Interesting Innovations of 2024 by PM360
NEW YORK, December 20, 2024 — PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, included ...
DeepIntent Launches Pioneering Program to Elevate Third-Party Data Accountability
New Initiative Sets Standards in Data Vendor Compliance, Strengthening Client Confidence in Third-Party Data Sources NEW YORK, December 11, 2024 DeepIntent, the health advertising ...
Sharing Exposure Data for Measurement: 10 Best Practices
It’s an exciting time to be in the field of health-related, data-driven analytics. While there is increasing uncertainty due to the evolving regulatory and ...
DeepIntent’s Yashina Burns and Jennifer Loga Named to MM+M’s 40 Under 40 List
NEW YORK, December 5, 2024 — MM+M has announced its sixth class of 40 Under 40 honorees. The program shines a light on the ...
Listen to Deep Episode 6: Help Them Practice Good Medicine: Marketing to Physicians via EHR
What does effective healthcare marketing look like in a world where physicians are busier than ever? On Episode 6 of Deep, John Mangano speaks ...
DeepIntent Recognized as a 2024 Best Place to Work by Crain’s New York
NEW YORK, October 23, 2024 — DeepIntent, the health advertising platform, has been ranked no.19 by Crain’s New York Business among the 70 Best ...
MAGNA and DeepIntent Reveal New Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes
91% of doctors say pharma advertising improves patient condition awareness and proactive health management NEW YORK, October 10, 2024 — MAGNA, the media intelligence ...