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5 Inventory Tips to Drive Meaningful Scale for HCP Campaigns
Reaching healthcare providers (HCPs) programmatically is about more than just volume. It’s about achieving meaningful scale—connecting with HCPs where and when they are most ...
The Need for Speed: How Real-Time Data and Optimization Enhance Your Campaigns
In today’s evolving healthcare landscape, speed is not just an advantage—it’s essential. As patient needs and treatment options shift rapidly, healthcare communication and marketing ...
The 3 Keys to Unlocking Scalable HCP Engagement
Reaching healthcare providers (HCPs) at scale is one of the most complex challenges in healthcare advertising. Unlike broad consumer audiences, effectively engaging HCPs requires ...
Listen to Deep Episode 7: Creating Health Content that Resonates
The internet has revolutionized many industries, and healthcare—where the stakes are uniquely high—is no exception. In episode 7 of Deep: The Health Marketing Podcast, ...
How Pharma Brands Can Achieve Better Outcomes with Specialized KPIs
For as long as demand side platforms (DSPs) have existed, advertisers have relied on key performance indicators (KPIs) to guide their optimization strategies. But ...
DeepIntent’s HealthFirst Vaccine Audiences Named One of the Most Interesting Innovations of 2024 by PM360
NEW YORK, December 20, 2024 — PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, included ...
DeepIntent Launches Pioneering Program to Elevate Third-Party Data Accountability
New Initiative Sets Standards in Data Vendor Compliance, Strengthening Client Confidence in Third-Party Data Sources NEW YORK, December 11, 2024 DeepIntent, the health advertising ...
Sharing Exposure Data for Measurement: 10 Best Practices
It’s an exciting time to be in the field of health-related, data-driven analytics. While there is increasing uncertainty due to the evolving regulatory and ...
DeepIntent’s Yashina Burns and Jennifer Loga Named to MM+M’s 40 Under 40 List
NEW YORK, December 5, 2024 — MM+M has announced its sixth class of 40 Under 40 honorees. The program shines a light on the ...