Reach the Right Audiences. Drive Better Health Outcomes.
Plan, build, manage, and optimize consumer and HCP audiences designed specifically for pharma brand goals.
Trusted by the top pharma companies and their agencies
Precision medicine demands precision marketing
As treatment pathways become more personalized, broad targeting falls short. The result is slower campaigns that struggle to reach the patients and providers who need support most.
Fragmented Datasets
Disconnected data sources fail to allow for strategic consistency and HCP-DTC integration.
Lack of Transparency
Inability to plan and forecast performance before going live reduces efficiency.
Static Audiences
Audiences that do not update in real time limit the ability to deliver timely, relevant messaging.
Limited Scale
Identity solutions that rely on minimal identifiers, limit reach across channels and reduce omnichannel campaign effectiveness.
One platform to optimize all audiences - driving high-performance and dynamic optimization for the modern healthcare marketer
Industry leading HCP and DTC audiences. Curated for healthcare. Powered by the industry’s leading identity graph.
Access Premium Audiences
Leverage real-world data from the industry’s leading audience providers.
Launch faster
Launch 50% more quickly through direct integration.
Maximize audience potential
Perform 20% better across channels and devices.
Unlock Health Intelligence™ to drive better outcomes
Compare with precision
Analyze DTC audiences’ potential reach and overlap, and understand provider attributes within HCP audiences.
Forecast with clarity
See predicted healthcare metrics for any combination of audiences.
Launch with confidence
Seamlessly activate HCP and DTC audiences for omnichannel campaigns.
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Boost performance and incremental reach with privacy-safe HealthFirst™ Audiences from DeepIntent
Build custom audiences quickly
Create condition-specific audiences using real-world health data.
Choose your real-world data provider(s)
Build audiences from IQVIA and/or Symphony Health data, depending on goals or preferences.
Reach without risk
Model audiences in compliance with HIPAA and all applicable state and federal guidelines.
Optimize in Real-Time
Refresh audiences directly in platform based on real-time DeepIntent Outcomes™.
DeepIntent builds high-performing healthcare audiences that deliver real results
3.7M+ verified HCPs
Access providers across specialties and professions.
98% average match rate
Leverage the DeepIntent identity graph to match target HCPs across programmatic channels.
Direct target-list onboarding
Accelerate go-to-market speed and decrease data loss with seamless onboarding to the DeepIntent platform.
HCP +
Re-engaged with high-intent HCPs- building audiences based site traffic and behavior
250M+ de-identified adult patients
Create high-performing audience segments without sacrificing compliance across federal and state guidelines.
Contextual and Channel Affinity Segments
Target audiences based on their preferred content or channel for activation.
HCP-DTC Integration
Coordinate messaging to HCP and DTC audiences in their moments of need by reaching likely patients of providers on your target list.
Dynamic Audiences
Activate and optimize audiences based on real-world clinical behaviors and/or field sales engagement
Make Health Intelligence™ audience decisions
From planning to optimization, DeepIntent offers advertisers full control over their audience strategy on a single platform.
1. Plan
Bring, shop, or build HCP and DTC audiences, then compare reach with built-in planning tools.
2. Activate
Launch the perfect audience mix seamlessly across channels.
3. Optimize
Choose the media and pharma goals you want to optimize every impression toward for each audience.
DeepIntent Audience FAQs
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This methodology has been assessed by a third party independent expert to ensure that the re-identification risk is below the HIPAA expert determination standard, and conforms with best practices from the IAB and NAI, as well as compliance with state laws and regulations.
DeepIntent has access to 3.7M+ HCPs and 300M+ de-identified patients.
Customers on average see an HCP target list match of 98%.
DeepIntent’s HealthFirst™ Audiences are built to safely comply with all current state policies and those that are upcoming in the near future. Additional privacy compliance is built into the DSP, which further protects all audiences used. Necessary restrictions are put into place where risks may exist. To ensure long-term compliance, DeepIntent actively reviews upcoming policy changes to ensure its products and methodologies remain compliant and its partners and customers remain protected.
Yes, users can upload a target list and build a DTC audience based on target providers. This allows advertisers to reach both HCPs and their prospective consumers, amplifying reach and increasing holistic outcomes.
Yes, DeepIntent has an Audience Marketplace where premium partners house syndicated and custom audiences. See the full list of partners included here.
Yes, DeepIntent is the platform for all audiences, powered by an industry-leading, purpose-built ID-Graph that increases performance for all providers.
Yes, users can offboard DeepIntent HealthFirst™ Audiences for HCP snd DTC use cases on social and TV channels. Talk to a DeepIntent representative for more information.
Related Capabilities
Reporting and Analytics
Optimization
Campaign Management
