Platform / Capabilities / Campaign Management

Campaign management purpose-built for pharma

Trusted by the top pharma companies and their agencies

The challenge

Programmatic pharma campaigns are uniquely challenging

Navigating strict regulations, niche audiences, and fragmented data can test even the most seasoned programmatic experts.

Omnichannel setup is laborious

Building omnichannel campaigns set for specific conditions, indications, multiple audience providers, and coordinated creative messages is time-consuming.

Troubleshooting takes too long

Diagnosing campaign problems across delivery, pacing, frequency, creatives, bidding, and performance takes too long to be effective.

Optimize surgically

Traders struggle to quickly surface relevant insights and campaign recommendations that factor in all media, cost, and health KPIs.

With DeepIntent Cortex™ , Health Intelligence™‑Powered workflows streamline campaign management, allowing pharma marketers to make faster, more informed advertising decisions.

MAIN FEATURES & BENEFITS

Configure omnichannel campaigns at scale, across HCP & DTC, for any indication

Workflows powered by Health Intelligence™

Quickly build campaigns with bulk editing, customizable views, and more features—all while viewing integrated health and media KPIs.

Flexible settings

Apply advanced settings to reach users based on technical, contextual,  location, and creative strategies.

AI-powered QA

Make informed decisions throughout setup with tailored forecasting, deal health insights, bid recommendations, and automated creative approvals.

Intelligent troubleshooting saves time and improves campaign delivery

View interactive dashboards

Analyze trends and progress toward goals via integrated dashboard views, providing actionable insights on health and media KPIs.

Assess campaign elements

Quickly identify inventory, creative, pacing, and bidding activity to make informed adjustments in just a few clicks.

Partner with AI

Receive just-in-time warnings, notifications, and suggested campaign improvements informed by pharma KPIs.

Make health-informed campaign optimizations throughout every campaign

Report comprehensively

Analyze every dimension of your campaigns using flexible, templated reports that are easy to build and customize.

Act on data-driven recommendations

See clear, actionable optimization guidance for your KPIs, including AQ lift visuals and suggested targeting mixes proven to improve performance.

Get answers instantly

Access platform education resources in our Help Center or get answers in real-time with our GPT-style chat.

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