HCP marketing lacks streamlined, scalable, and precise solutions
From audience targeting, to pharma-specific activation and measurement, impactful HCP marketing demands tailored solutions for real-world health outcomes.
Inefficient Targeting
Fragmented data limits the ability to efficiently invest in audiences comprised of verified HCPs.
Generic Inventory
HCPs access a range of channels and devices throughout the day, making it difficult to reach them in both white coat and blue jeans moments.
Limited Measurement
Generic DSPs offer generic KPIs, limiting your team’s understanding of real-world health outcomes.
Static Strategy
Disconnected measurement and reporting leads to delayed campaign strategy adjustments and optimizations.
Create real-world impact with our Health Intelligence™ integrated HCP marketing solutions, from audience creation to campaign activation and optimization
Leverage target lists and build optimized audience strategies
Tailored Targeting
Analyze and optimize your audience strategy based on HCP prescribing behavior, specialty, and more.
Audience choice
Enhance any 3P audience with our award-winning Rx optimization and measurement capabilities.
Reach at scale
Access our HCP ID graph, powered by IQVIA and Symphony Health, to select from 4M+ unique HCPs to include in your audiences.
Optimized health outcomes
Drive new patient starts, improve adherence, and reduce cost per Rx with patented, real-time campaign optimization.
Precise site measurement with HCP+
Gain visibility into site visitation and connect engagement directly to script lift.
Actionable insights
Maximize spend and real-world health outcomes with integrated, AI-powered insights and recommendations.
Uplevel conference marketing strategies
Create a sophisticated conference targeting plan, leveraging geofencing, digital out-of-home, and sequential messaging.
Activate on health-focused content
Take advantage of contextually relevant deals within a single offering with our Endemic HealthFirst Media Package.
Meet HCPs in the moment
Drive script lift by reaching HCPs at the point of decision-making with electronic health record (EHR) inventory.
And More
Geofencing
Reach HCPs within a precise location radius.
Sequential Messaging
Deliver a tailored messaging journey across channels and devices.
Audience Forecasting
Optimize targeting strategies with tailored audience forecasting.
Data
Choice
Leverage your preferred clinical data providers, from planning to measurement.
HCP reach with precision, scale, and impact
92%Physician-reported positive impact of pharma advertising on treatment awareness.
3.7M+HCPs available across
all digital channels.
98%+Prescriber universe coverage using NPI lists.
Related Solutions
DTC
Integrated
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