Drive health performance and efficiency
Use DeepIntent optimization tools to spend smarter, reduce trading time, and drive better health outcomes.
Trusted by the top pharma companies and their agencies
Pharma campaigns need pharma optimization
Driving performance in HCP and DTC campaigns comes with unique challenges for media teams and traders.
Proxies aren’t prescriptions
Most DSPs optimize toward media metrics like CTR—proxies at best for real pharma outcomes.
Disconnected data limits insight
Connecting media spend to real pharma performance takes endless reporting and complex analysis.
Misaligned spending wastes opportunity
Without the right optimization tools, pharma brands risk overspending without improving outcomes.
DeepIntent infuses optimization powered by Health Intelligence™ throughout the campaign lifecycle.
Optimization that drives holistic pharma performance
Health Intelligence™
Optimization is powered by real-world health data from 11B+ annual pharmacy and medical claims.
Comprehensive
Every HCP and DTC impression is evaluated against pharma-specific goals like AQ, TRx, Refills, New Patient Starts, and more.
Flexible
Combine media goals like CTR with health goals like AQ to strike the right balance between awareness and Rx performance.
Optimization that saves buyers time
Integrated health insights
DeepIntent Cortex™ unifies media and health KPI metrics directly within campaign buys, offering real-time visibility into performance.
AI-guided assistance
Copilot surfaces critical issues, performance insights, and AI-powered recommendations to continuously improve results.
Time-saving workflows
Automation reduces campaign management and optimization steps by up to 50%.
Advanced tools to maximize investment
Smarter bidding
SmartBid uses AI to evaluate every bid, balancing CPMs and reach.
Smarter budgets
Budgets are automatically reallocated to the highest-performing buys.
Expert controls
Traders configure custom rules to dictate bidding based on insights and experience.
Pharma optimization takes pharma know-how
Our patented optimization combines real-world health data with real-time media intelligence to deliver measurable results for pharma marketers.
1. Health data connection
Seamlessly integrates IQVIA and Symphony Health data, with daily refreshes.
2. Health-compliant by design
Performs de-identified analysis of health data within DeepIntent’s HIPAA-compliant data infrastructure.
3. AI evaluation of every impression
Predicts the likelihood of KPI outcomes by analyzing health and media signals in real time.
Clients see success with Deepintent
Pharma optimization delivers pharma results.
+30%Average improvement in AQ across campaigns.
+75%Increase in weekly TRx.
+48%Increase in impressions delivered when SmartBid is activated.
Related Solutions
Reporting and Analytics
Audiences
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