Pharma strategies can get stuck in the programmatic status quo
Omnichannel pharma marketing requires going beyond traditional programmatic inventory to reach the attention of DTC and HCP audiences.
Low viewability
Smaller screens can reduce ad viewability and impact.
Missing audiences in key moments
Healthcare audiences are often more receptive to ads in health-focused environments.
Awkward to buy
Buying out-of-home and point-of-care inventory has historically been done manually.
Reach HCP and DTC audiences beyond their devices with large, impactful messaging in relevant locations—from points-of-care to medical conferences.
Reach audiences beyond their devices with precisely placed messaging.
Create impact
Reach target audiences beyond their devices with brand-safe, always-viewable content that can’t be skipped.
Buy strategically
Create a tailored DOOH strategy with placements in health-oriented locations, travel hubs, points of care, and retail locations.
Extend DTC reach
Leverage audience data to deliver DOOH ads in locations that index the highest for target conditions.
Influence practitioners during lean-in educational moments at medical conferences
Be onsite
Use DeepIntent DOOH to deliver targeted HCP messaging at conferences both large and small.
Be thorough
Enhance your media plan with Display, CTV, Native, and Audio ads that complement DOOH and target HCPs at a relevant conference.
Be smart
Use DeepIntent Outcomes™ to compare Rx activity among conference attendees vs. non-attendees to inform future strategies.
Add DOOH to your omnichannel strategy
Expand your programmatic healthcare campaigns with eye-catching DOOH placements.
1. Upload creatives
Add static or video creatives directly to the DeepIntent DSP. Ensure compatible creatives with our creative specifications guidance.
2. Activate in the DSP
Configure easily using our DOOH-specific setup template and unique deals.
3. Optimize your campaign
Monitor performance and make placement adjustments to inform spend and optimize your DOOH strategy.
DOOH Drives Action Among HCPs
In partnership with Place Exchange and DeepIntent, an agency and their client wanted to better understand the effectiveness of their DOOH campaign for HCPs treating patients with lupus.
96%+Audience match rate to DeepIntent’s HCP ID graph.
138Written by exposed HCPs in a H1 campaign.
Related channels
CTV
Display & Native
Video
