Standard online video advertising fails to tell your story
A generalized approach to video buying doesn’t deliver your message effectively to the right health audiences.
Lack of quality
Rampant brand safety, viewability, and functionality issues plague OLV.
Wrong place, wrong time
Ads shown to the wrong audience in contextually irrelevant environments lead to low engagement.
Specific creative
Elevated Pharma compliance and video standards complicate buying.
DeepIntent’s video advertising drives meaningful connection
Scale across premium content
Reach healthcare audiences at scale across thousands of premium endemic and non-endemic publishers.
Target holistically
Refine targeting with technical, geographic, contextual, environmental, sequential messaging, and viewability settings.
Optimize for pharma goals
Measure and optimize against pharma KPIs, such as Audience Quality (AQ) and script lift, alongside media KPIs.
Maintain consistency
Control advertising frequency holistically across endemic and non-endemic, display, native, audio, video, and CTV channels.
Brand-safe context
Design your video buys to place ads around condition-relevant, safe content.
Creative made for pharma
Deliver long-form, educational video content designed for pharma requirements, including ISI support and audio-enabled experiences.
Additional video ad capabilities
Video-specific optimizations
Apply video-related optimization goals, such as CPCV, VCR, and more to your OLV campaigns.
Placement and functionality targeting
Get even more granular by optimizing for placement type (in-article, in-stream), position (pre-roll), skippable functionality, playback method, and more.
High-impact OLV Creative
Activate sophisticated interactive video creatives across genres and publishers.
Sequential messaging
Deliver creative messaging in the best order for success across video and all channels.
Related channels
CTV
Display & Native
DOOH
