Trusted by the top pharma companies and their agencies
Patient-focused health advertising is stuck in the past
Complex privacy regulations, one-size-fits-all targeting, and fragmented, delayed measurement are slowing down healthcare DTC marketing - making it harder to move at the speed of today’s market demands.
Overwhelming Compliance Requirements
HIPAA and unique state-level privacy laws make DTC targeting difficult to navigate and strategize.
Lack
of Relevance
Custom patient audiences are costly and take significant time to create. Limits to data transparency and audience relevance lead to imprecise targeted audiences.
Inefficient
Targeting
Fragmented channel targeting, limited messaging personalization, and access to only vanity-metric optimizations limit campaign impact.
Disconnected Performance Data
Media KPIs are measured separately from health outcomes. Measurement of health KPIs is delayed and limits timely optimizations to campaigns mid-flight.
Reach relevant patient populations, optimize omnichannel campaigns in real time, and access health and media KPIs with our all-in-one healthcare marketing solution.
Optimized and privacy-safe DTC solutions–from planning to measurement
Custom and compliant audiences
Build privacy-safe DTC audiences based on your unique goals with DeepIntent HealthFirst Audiences.
Health-informed planning
Translate real clinical insights into optimized audience strategies with Patient Planner.
End-to-end optimization
Optimize your campaigns for audience quality (AQ) and verified patients reached to maximize delivery of messaging to relevant consumers.
Audiences built for health marketing
Build audiences tailored to a condition or treatment, leverage audiences from our data partners, or bring your own.
Informed audience analysis
Create and compare custom audience forecasts based on campaign targeting goals, spend optimizations, and budget.
Actionable and tailored insights
Make informed strategic decisions directly in the DSP using real-time performance and health KPI metrics, including our AQ optimization.
And More
Patient Planner
Translate real clinical insights into optimized, privacy-safe, audience strategies.
Data Choice
Leverage your preferred, privacy-safe, clinical data providers, from planning to measurement.
Sequential Messaging
Deliver a tailored messaging journey across channels and devices.
Audience Forecasting
Optimize targeting strategies with tailored audience forecasting.
Privacy Built for Healthcare Marketing
At DeepIntent, privacy is the foundation of everything we build. Our purpose-built technology empowers marketers to reach DTC audiences responsibly — without compromising performance.
1. Proactive compliance
With a platform built to adapt to evolving privacy laws, DeepIntent continuously monitors new regulations to ensure ongoing compliance.
2. Independent verification
The Privacy Hub, an independent third-party verifier, reviews DeepIntent’s data-handling practices and validates our alignment with HIPAA.
3. Patented approach
Our differential-privacy modeling identifies demographic health correlations without using health data directly, protecting privacy while improving relevance and scale.
4. Tokenization
Personal health information is de-identified and tokenized, preserving privacy while supporting compliant, effective audience solutions.
Amplify your DTC strategy
250MVerified adult
health consumers.
35%More verified patients with HealthFirst Audiences.
25%Average increase in AQ using DeepIntent optimization algorithms.
Related Solutions
HCP
Integrated
Custom Solutions
