Trusted by the top pharma companies and their agencies
Traditional programmatic media overlooks key clinical touchpoints
Broad media channels fail to effectively reach patients and providers during healthcare appointments, missing a critical opportunity to educate them before treatment decisions are made.
Missed key moments
Healthcare audiences are often more receptive to ads in settings of health-focused decision-making.
Fragmented media strategy
Lacking a unified strategy across upper- and lower-funnel tactics thwarts campaign success.
Less trusted environments
Fraud and brand safety issues are prevalent across other online media channels.
Antiquated buying
In-office media has traditionally been purchased on a direct basis, leading to manual, complicated campaign development.
DeepIntent combines the best of EHR and POC strategies to drive meaningful impact at the moment of treatment decision-making.
Inform practitioners at the moment of care
Precisely target HCPs
Utilize NPI-targeted ads to reach the right HCPs where they practice.
Measure pharma results across channels
Connect EHR buys to script lift, while managing reach and frequency across channels to maximize performance.
Safe, streamlined execution
Effortlessly launch EHR using standard IAB display units in trusted, brand-safe environments.
Reach consumers at timely moments in the doctor’s office
Large, trusted screens
Run prominent display or video ads at clinical and practice locations.
Focus targeting
Target ads to screens and panels at key practices.
Think holistically
Connect POC advertising with omnichannel DTC and HCP campaigns.
Reach your HCPs across EHR platforms
Easily define, plan, target, and measure impact against your target HCPs.
1. Determine your audience
Onboard your NPI list to create an audience and match with our EHR providers to determine overlap and reach.
2. Reach targeted HCPs
NPI-targeted ads are seamlessly delivered to relevant HCPs across their EHR workflows and in key moments of patient care.
3. Measure impact
Leverage DeepIntent Outcomes™ to track the impact of EHR on script performance and engagement.
EHR bridges awareness and action
A leading agency sought to drive meaningful HCP behavior change among prescribers, aiming to understand how EHR messaging alongside display could enhance lower-funnel impact.
42.5%TRx rate, compared with those reached by display alone.
Related channels
CTV
Display & Native
DOOH
