See the full impact of your pharma campaigns
Our platform is purpose-built to provide pharma marketers with insights blending media and real-world health performance.
Brands get daily insights, data transparency, and confidence that their media investment yields tangible results.
Trusted by the top pharma companies and their agencies
Pharma advertising can’t be measured with generic tools
The complexity of healthcare marketing demands more than standard measurement. If marketers aren’t integrating the right data or not addressing pharma-specific identity requirements, it’s nearly impossible to prove ROI or optimize effectively.
Delayed visibility
Poor data selection or integration can delay visibility into prescription performance and campaign results.
Siloed HCP and DTC
Reporting on DTC and HCP audiences separately makes it hard to see how they can reinforce each other.
Limited granularity
Without detailed data, analysts struggle to pinpoint which strategies across media, audience, and creative drive performance.
Unactionable insights
Even when insights are available, they’re often disconnected from activation, leaving brands unable to connect findings to next best actions.
Pharma-focused measurement is at the heart of the DeepIntent platform
DeepIntent Outcomes™ connects pharma ads to pharma results with unmatched precision, speed, and choice
Speed to insight
Powered by deep health data integrations, DeepIntent Outcomes™ updates daily with critical pharma KPIs like AQ, script lift, specialty insights, and much more.
Real-world data choice
Use IQVIA and/or Symphony Health data to align measurement with your broader commercial strategies.
Actionability at every level
Access media and pharma KPIs across every campaign dimension, from publisher and audience to channel, creative, and HCP website engagement.
HCP+
Interactive analytics capture HCP visits to pharma brand sites and the impact of those visits on Rx activity.
Integrated campaigns
Joint HCP/DTC ad campaigns drive holistic incremental lift of patient and provider KPIs.
Crossix Integration
Seamlessly connect programmatic HCP and DTC ad data from DeepIntent with Crossix to enable holistic, omnichannel analysis.
Additional Reporting and Analytics Capabilities
Closed-loop optimization
Activate impression-level algorithms that optimize toward pharma KPIs like AQ, verified patients, script lift, and cost per Rx.
HCP site retargeting
Create dynamic HCP retargeting audiences using HCP+ site analytics, for more precise professional engagement.
Physician-level data
Upload NPI-level advertising and script activity to coordinate your overall commercialization efforts.
DSP reporting
Build, schedule, view, and export detailed reports across 50+ dimensions and 80+ metrics for complete performance transparency.
External media tracking
Expand Outcomes reporting beyond programmatic by tagging ads on other platforms, and capture a broader view of media performance.
Advanced analytics
Partner with DeepIntent experts for custom analyses that inform competitive insights, segmentation, media planning, and commercialization strategies.
Reporting and Analytics built specially for pharma
Patented processes ensure privacy and eliminate measurement bias.
1. Quality, unified data
A foundation built on 8B+ pharmacy and 3B+ medical claims annually from over 300M unique patients and 3.7M+ HCPs.
2. HIPAA-compliant
De-identified healthcare data secured through advanced tokenization.
3. Comprehensive and unbiased
An industry-standard test-versus-control methodology, consistently applied across all campaign dimensions with full transparency into statistical methods.
The scale needed to make more intelligent, clinical-grade decisions
11B+Annual pharmacy and medical claims integrated from IQVIA and Symphony Health.
3.7M+HCPs opted-in to personalized advertising.
365A daily data refresh of health and media performance yields actionable insights faster.
Related Solutions
Optimization
Audiences
Media Packages
