Making a strong first impression is harder in pharma
Generic targeting, poor measurement, and irrelevant inventory can leave viewers with a negative perception of a brand’s therapy.
Missed connections
Broad, non-specialized media plans reach the wrong consumers and HCPs.
Brand risk
CTV buying requires the latest tools and infrastructure to avoid fraud and content misalignment that can damage brand perception.
Blind measurement
Without healthcare-based insights, it’s impossible to optimize for real clinical or business outcomes.
Limited choice
Buyers need flexible options to deliver spend to their desired publishers.
DeepIntent makes every CTV buy more intelligent
Flexible buying
The platform supports any buying strategy, enabling brands to activate DeepIntent-curated CTV deals, target specific publishers, maximize reach across all ad-supported CTV apps, and more.
Optimize for pharma goals
Optimize every bid with real-time intelligence tied to your pharma and/or media KPIs.
Scale across HCP and DTC
Advanced HCP and DTC identity graphs power addressable CTV advertising, enabling brands to reach both audiences cohesively and measure outcomes holistically.
Measure what matters
Access granular insights that show CTV’s true contribution to your brand’s awareness objectives, like AQ, and to prescription outcomes like TRx, refills, and more.
Protect every impression
Integrations with HUMAN, Jounce, DoubleVerify, and IAS ensure premium media quality, robust fraud protection, and brand-safe CTV environments.
Optimize your supply path
Direct how DeepIntent allocates CTV spend by prioritizing preferred suppliers, deals, and premium inventory packages.
Additional CTV Capabilities
CTV audiences
Curated audiences from multiple CTV data sources offer health brands greater flexibility and depth in targeting.
Live Events
DeepIntent has curated inventory and certifications with top live-event publishers.
FAST Package
Reach cord-cutters via over 1500+ popular free TV apps on any smart TV/OTT.
Advanced CTV Creative
Activate sophisticated interactive CTV creatives across genres and publishers.
Relevant CTV ads drive health returns
48%Average increase in AQ when running CTV inventory.
23%Lift in working media delivered by consolidating CTV and other channels for improved frequency management.
Related channels
Audio
Display & Native
DOOH
