The Foundation Powering What’s Next in Healthcare Marketing

DeepIntent Helix™ is the purpose-built healthcare marketing cloud that provides agencies with seamless access to the tools, technology, and data needed for innovation. 

Helix Innovators

The challenge

Breakthroughs in healthcare marketing aren’t constrained by ideas—they’re constrained by infrastructure.

Healthcare agencies are under more pressure than ever  to prove performance, protect privacy, deliver precision, and move faster than the market.

And while they’ve been masters of strategy and solving customer challenges, the right foundation needed to meet the moment requires significant resources.

01

Investment

Data and technology are costly to access

02

Time

Implementation and iterations can take years

03

People

Individuals with the necessary skillsets are difficult to find

Introducing Helix

Built to Help Agencies Differentiate & Win

Speed

Outpace competitors with faster insight, activation, and results

Control

Build solutions and services unique to your agency and brand needs

Transparency

Operate confidently through built-in governance and health-grade compliance

Key Features

Lower the Barrier to Innovation by Removing Complexity

Curated Data Clean Room

Access innovation-ready data, including medical and pharmacy claims, media engagement, and behavior affinity

Out-of-the-box Tools

Pre-built modeling and queries prepared to solve pharma-specific challenges and workflows

Compliant by Design

Built-In end-to-end privacy and HIPAA Compliance Safeguards

Use Cases

Your Lab To Build Differentiated Solutions

01

Commercial Insights

Turn data into strategic insights through market and competitive analysis and enriched first-party data

02

Planning & Strategy

Understand demographics, channel mix, and geographical coverage before going live

03

Audiences

Build custom, privacy-safe HCP & DTC audiences unique to your brand’s needs

04

Activation

Launch strategy with direct integration to programmatic, non-programmatic, and NBE channels

05

Reporting & Optimization

Create proprietary client dashboards with real-time insights they can’t get anywhere else

Success stories

See How Helix Is Transforming Healthcare Marketing

Real results

The Proof Behind the Platform

50%
Faster internal workflows
8x
Quicker data analysis
“Helix truly exemplifies how data accessibility and innovation can come together to push the industry forward.”
Paul Cross
VP, Data Strategy & Reporting, Deerfield Group
Insights

DeepDive

It only takes one platform to design, launch, and optimize an effective pharma campaign. Discover privacy-compliant, omnichannel solutions for every healthcare audience.

What the NAI's Factor Analysis Means for Healthcare Advertisers

The Healthcare Data Infrastructure Shifts Every Marketer Should Understand

The Rare Disease Playbook: A Framework for Precision, Privacy, and Performance in Low-Prevalence Markets

Innovate with Helix Today

Explore HCP and patient populations with clinical and media insights.
Identify high-value audiences before spending a dollar.
Build HIPAA-compliant custom HCP and DTC audiences.
Activate ready-to-use health audiences that drive results.