When pharma ads are relevant, they drive patient action. In this article, Endpoints News highlights the findings from DeepIntent’s research study on patient attitudes ...
As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens. In this ...
Having the right mentor can make all the difference in helping young tech professionals learn to navigate the industry. In this article for Forbes, ...
In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind. In this ...
Can ad relevance improve patient trust in pharma? In this article for PM360, DeepIntent’s CEO Chris Paquette argues that targeted consumer advertising can boost ...
Read more here. A research study conducted by DeepIntent found that nearly 1 in 3 patients don’t feel informed enough about their prescription drug ...
Ever wonder what it takes to go from a startup to a successful, growth-stage company? In this article for Chief Executive Group, Christopher Paquette ...
Healthcare marketers today are challenged with reaching relevant audiences while navigating HIPAA privacy constraints, and as a result, are turning to a new generation ...
As advertising technology gets more advanced, it’s important not to lose the human element on the business side of things. DeepIntent’s VP of Client ...