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The Challenges of Vaccine Marketing for Health Care Brands

When it comes to promoting the vaccine, marketers will face a number of hurdles. CEO Chris Paquette joins the Ad Age Marketer’s Brief Podcast ...

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THINK Business Podcast: Jon Dwoskin Talks with Chris Paquette

CEO Chris Paquette co-founded DeepIntent in 2016, leveraging his multifaceted technical, scientific, and entrepreneurial expertise to help develop cutting-edge marketing technology solutions for healthcare ...

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The pandemic campaign from the Ad Council gets a boost from Watson AI

    Even as access to vaccines increases around the globe, the roll-out will inevitably hit the hesitancy-and-promotion phase. In this article for MarTech, ...

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The New CEO: How The Events Of 2020 Changed The Meaning Of Leadership

    It goes without saying that the last year has greatly impacted the way we work. In this article for Forbes, Chris Paquette ...

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13 Cutting-Edge Technologies That May Soon Be Making A Big Impact

As technologies like artificial intelligence and virtual reality continue to be integrated into many everyday business processes and consumer devices, there will always be ...

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10 Smart First Steps For Using Machine Learning To Power Data Analytics

Leveraging machine learning to implement an effective data analytics process can help boost productivity, improve products and services, retain customers and more. In this ...

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How Google’s third-party cookie alternative will affect marketers

    While some advertisers are looking toward a cookieless future, concerns remain about how Google’s FLoC technology and other solutions will change the ...

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The Role of the CEO Is Expanding as People Turn to Business Leaders for Stability in Time of Social Uncertainty

The Wall Street Journal reported recently that the role of CEO is evolving from that of taskmasker and lofty, untouchable figure to mentor and ...

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6 Compliance Tips for California Privacy Rights Act (CPRA)

The California Consumer Privacy Act (CCPA) will become operative on January 1, 2023, and preserves the rights of Californians with regard to the collection ...

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