Explore our collection of health and pharma advertising resources.
In this inaugural episode of Deep, host John Mangano explores the dynamic world of health and pharma marketing with Melissa Gordon-Ring, the Global President of Health at Initiative Media. They discuss unique challenges and opportunities, emphasizing the importance of innovation, leadership, and passion in improving and saving lives. Melissa shares her career journey, the significance […]
After recently extending its cookie deprecation timeline for the third time, Google has announced that it will move in a different direction. Instead of deprecating third-party cookies, Google plans to “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing.” Although advertisers might feel relieved by […]
Precision is currency in the rapidly changing world of health advertising, especially for pharma brands seeking to drive vaccine awareness. Vaccine campaigns—for both communicable and non-communicable diseases—are most effective when they reach the right audience at the right time. The Unique Challenges of Vaccine Advertising Vaccine advertising is different from a typical pharmaceutical campaign in […]
Last week marked the official launch of The DeepDive, a brand-new destination for health advertising insights, education, and community. The DeepDive shares actionable health intelligence while exploring the topics and trends that matter most to our industry, including technology, privacy, identity, and more. Maybe you’re already familiar with our mission: to improve patient outcomes through […]
Advertising with linear TV is expensive, but it can be even more costly for pharma brands. A lack of user-level data can translate to higher costs per verified patient (CPVP), while added fees for pharma-specific measurement can impact your return on investment (ROI). Healthcare agencies work to reduce some of these costs through strategic buying […]
Third time’s the charm? Following two previous extensions to its cookie deprecation timeline, Google is now targeting Q1/Q2 2025 for its phaseout of third-party cookies in Chrome. The decision came after the UK’s Competition and Markets Authority (CMA) and numerous publishers, supply-side platforms, and industry stakeholders expressed significant concerns over technical hurdles related to Google’s […]
You probably didn’t need another reminder that the election is coming up. As usual, political campaigns are poised to dominate media in the U.S.—and when you’re a healthcare marketer, it’s important to be prepared for the blitz. Competing with political campaigns for ad space calls for a fortified strategy. At DeepIntent, we studied how much […]
As health marketing undergoes rapid disruption around privacy and identity, delivering personalized messaging at scale becomes a steeper challenge—and an even more important goal. It isn’t just about “selling” more products. It’s about finding new ways to reach people and improve health outcomes. At AdLab Health Marketing Summit, DeepIntent Founder and CEO Chris Paquette urged […]
This year’s AdLab Health Marketing Summit culminated in a panel discussion about women in the health marketing industry, the challenges they’ve met, and opportunities for men and women alike to be there for their colleagues. “Redefining Leadership: Empowering Women in Health, Advertising, and Technology” was moderated by DeepIntent Chief Revenue Officer Lisa Kopp Johnson and […]
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