Explore our collection of health and pharma advertising resources.
When it comes to the efficiency of connected TV (CTV) advertising, the numbers speak for themselves. The problem is, there are a lot of numbers. To help you understand the channel’s magnitude, we’ve dug through hundreds of them and compiled 20 of the top CTV stats for 2023. We’ve broken down the CTV stats by […]
2022 was another action-packed year for DeepIntent, one marked by several key initiatives that have undoubtedly set the foundation for the future of healthcare advertising. Considering the larger advertising landscape and how it continues to evolve, we have a responsibility to foresee where the pharma industry is headed. That way, we can pave the way […]
Digital health data is the oil and programmatic advertising is the engine. Together, they supercharge campaign results, improving timeliness and relevance as algorithms constantly auto-optimize everything from frequency to audience. 2023 is fast approaching and we see all the top healthcare advertising trends continuing to accelerate that car. Today’s healthcare marketers have access to more […]
One early prediction for 2023? We’re going to hear a lot more chatter about going cookieless than there already is. One year closer to the deprecation of third-party cookies in Chrome — based on Google’s current deadline of 2024 — the clock is ticking for advertisers to put their plans into action and determine the […]
We’re back from another year at Digital Pharma East as the event’s proud marquee sponsor. Between a well received product announcement and another great party, our latest trip to Philadelphia was a smashing success. Of course, the content was the protagonist of the event, and there were particularly great insights around omnichannel healthcare marketing, data […]
During my years on the agency side, understanding segmentation for patient audiences was one of my favorite parts of planning campaigns. We’d get personas from the brand that looked something like this. Mary, who is 35 to 54 years old, has Rheumatoid Arthritis and enjoys birdwatching. But because agencies generally don’t have access to claims […]
Commonly abbreviated as DSPs, demand side platforms connect to many supply side platforms, where digital advertising is bought and sold in real-time through automated auctions. A previous DeepIntent Deep Dive covered what a DSP is and what to look for when selecting one. Today, we’re going to go more specific and answer the question, “What […]
With Google on track to deprecate third-party cookies in Chrome in 2024, marketers are getting ready for the cookieless future. But as Joanna Burton — Chief Strategy Officer for ID5, a DeepIntent identity partner – points out, we’re already living in a cookieless present. Apple, Microsoft, and Mozilla have already blocked third-party cookies in their […]
The pharmaceutical industry has long favored broadcast television. In fact, linear TV accounted for more than 70% of last year’s ad spend. That’s because linear TV campaigns work for the industry. Pharma advertisers need sight, sound, and motion. They need 60-second ad spots in order to include all the necessary regulatory information. But when it […]
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