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Data is an essential component of any advertising strategy, and health data is especially valuable for pharma companies who want to reach relevant healthcare providers and patient audiences. As one of our Audience Marketplace data partners, ShareThis is working hard to deliver the most reliable, real-time healthcare data in a privacy-safe way. Today, ShareThis Director […]
A particularly hot topic at the moment, privacy is a core pillar of healthcare advertising. It is important for both pharma marketers and consumers to know that any health data is both well-protected and in the right hands. Thankfully for pharma marketers — who are already required to follow stringent regulations like HIPAA — there […]
In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind. In this article for AiThority.com, CEO Chris Paquette writes about how advertisers can use privacy-safe machine learning to reach healthcare audiences. Read more here.
When it comes to patient marketing and the healthcare industry at large, privacy is of the utmost concern. As more and more health data gets generated each day, healthcare marketers need to be sure the solutions they’re using to reach patient audiences have been designed to protect their privacy and comply with HIPAA regulations. In […]
Less than a year after the California Consumer Privacy Act (CCPA) went into effect, businesses have found themselves experiencing déjà vu with the passing of Proposition 24, or the California Privacy Rights and Enforcement Act (CPRA), during the recent election. The CPRA may seem overwhelming for those who just settled into their privacy compliance framework, […]
Yashina Burns, DeepIntent’s Director of Data Privacy & Legal Affairs, discusses how marketers can prepare for privacy laws such as California’s CPRA.
While some advertisers are looking toward a cookieless future, concerns remain about how Google’s FLoC technology and other solutions will change the targeting and measurement of digital advertising. In this article for Marketing Dive, DeepIntent CEO Chris Paquette discusses the changing landscape for privacy and which marketing platforms will emerge with the right […]
The California Consumer Privacy Act (CCPA) will become operative on January 1, 2023, and preserves the rights of Californians with regard to the collection of their personal data. In this article for CMS Wire, DeepIntent’s Director of Data Privacy & Legal Affairs Yashina Burns talks about the importance of businesses labeling personal information as sensitive […]
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