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At AdLab 2025, one highly anticipated panel brought together experts to discuss how bridging real-time optimization of claims and media data is driving a new era of Health Intelligent™ solutions. Moderated by DeepIntent Chief Analytics Officer John Mangano, “Unlocking Health Intelligence: Bridging Data, AI and Real-World Outcomes” featured Mike Bregman, Chief Data and Product Officer […]
With the launch of DeepIntent Cortex™, healthcare marketers are empowered with real-time intelligence, AI-driven decision-making, and a reimagined user experience. DeepIntent Cortex is built to help agencies and brand teams move more quickly, think more strategically, and deliver stronger performance and health impact. Here are five practical ways it helps marketers drive efficiency at every […]
In the complex world of healthcare marketing, reaching healthcare providers (HCPs) is only step one. Today’s marketers need to prove how digital engagement connects to real-world outcomes— like script lift—but doing that reliably requires the right tools. A new capability within DeepIntent Outcomes™ is helping to close that gap. The HCP+ Site Visitation Dashboard connects […]
Reaching healthcare providers (HCPs) programmatically is about more than just volume. It’s about achieving meaningful scale—connecting with HCPs where and when they are most receptive. However, doing that effectively presents a unique challenge. Unlike broad consumer advertising, only specific doctors diagnose, treat, and prescribe for certain conditions. As a result, HCP target audiences tend to […]
Reaching healthcare providers (HCPs) at scale is one of the most complex challenges in healthcare advertising. Unlike broad consumer audiences, effectively engaging HCPs requires precise targeting based on their specialties, prescribing behaviors, and real-world activity. As healthcare advertising evolves, so does the need for more sophisticated, data-driven solutions. The future lies in empowering marketers with […]
According to the Out of Home Advertising Association of America, consumers spend 70% of their time outside their homes. For healthcare marketers, digital out-of-home (DOOH) advertising represents an enormous opportunity: to strengthen omnichannel campaigns by reaching target audiences beyond their devices. Among its many benefits, DOOH advertising features non-skippable inventory that can be targeted in […]
There are two hurdles every healthcare marketer must face when launching a campaign. The first is finding a healthcare-specific demand-side platform (DSP) that addresses the complexities of advertising in the pharma space. The second is knowing how to get the most out of that platform and its capabilities. That’s why we created the DSP certification […]
It’s no easy feat for healthcare marketers to achieve the optimal audience mix for their campaigns. They must carefully select audience segments that are not only clinically relevant to the target condition but also cost-effective and scalable. However, it can take weeks or months into the campaign to determine the value and performance of these […]
There are more than 20,000 prescription drugs approved for marketing by the Food and Drug Administration (FDA). And yet, they all have one big thing in common: Driving script performance is a goal of theirs. Pharma advertisers need fast, transparent, actionable measurement. This provides timely insights and powers the automatic, real-time optimizations that enable them […]
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