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With RFP season fast approaching, I’m reflecting on my years on the agency side. Reviewing potential partners, we always looked for the typical asks: data-driven technology, reach, audience composition, innovation, measurement. After scouring RFPs, we would seek partners that really took time to understand the brief and come back with comprehensive recommendations. This RFP season, […]
DeepIntent CEO Chris Paquette discusses what the COVID-19 vaccine means for healthcare marketing, how vaccine marketing can boost adherence, and why empathy is a must. In the two months since Queens ICU nurse Sandra Lindsay became the first American to receive Pfizer’s long-awaited COVID-19 vaccine, more than 12% of people in the U.S. have gotten […]
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