Shrinking Linear Television Underscores Shift to Emerging Channels
by
DeepIntent
As linear TV viewership continues its decline, pharma marketers will need to adjust their strategies to reach healthcare audiences on all screens.
In this video interview with Fierce Pharma, DeepIntent’s CEO Chris Paquette discusses the changing media landscape and how marketers can shift to a more data-driven, multichannel approach with connected TV advertising.
Read more here.
In today’s evolving healthcare landscape, speed is not just an advantage—it’s essential. As patient needs and treatment options shift rapidly, healthcare communication and marketing...
Reaching healthcare providers (HCPs) at scale is one of the most complex challenges in healthcare advertising. Unlike broad consumer audiences, effectively engaging HCPs requires...
The internet has revolutionized many industries, and healthcare—where the stakes are uniquely high—is no exception. In episode 7 of Deep: The Health Marketing Podcast,...
by
DeepIntent
