Explore our collection of health and pharma advertising resources.
Healthcare marketers are looking for deeper, more actionable insights to inform how their campaigns are performing. While clicks and impressions are useful digital metrics for showing the effectiveness of an ad in general, they aren’t the healthcare marketing campaign metrics that truly matter. Clicks and impressions don’t represent the real-world business implications of the ad’s […]
Efficiently marketing to sufferers of rare diseases while preserving patient privacy is not an easy task — but it’s an important one, especially when lives are on the line. Take hereditary angioedema (HAE), for example. Most people have not heard of this condition; only one in 66,000 people has it. Living with HAE is a […]
Commonly abbreviated as DSP, a demand side platform allows digital advertisers to run campaigns across various publishers and media sources. Ads are purchased — and later, optimized — through an automated process. There are many benefits to using a demand side platform. But before we get into those, let’s review the basics of what these […]
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty treatments. In this article for Fierce Pharma, founder and CEO Chris Paquette discusses how data and technology like artificial intelligence can help. Read more here.
Artificial intelligence and machine learning technology are revolutionizing the healthcare industry right before our very eyes. In this article for AiThority.com, CEO Chris Paquette writes about the impact of more personalized, data-driven marketing on patient outcomes. Read more here.
In this video, DeepIntent’s CEO and co-founder Chris Paquette shares how healthcare marketers can unlock the full potential of data-driven advertising and optimize their digital campaigns with real-world clinical data.
In an industry as regulated as healthcare and pharma, preserving patient privacy is something that always needs to be top of mind. In this article for AiThority.com, CEO Chris Paquette writes about how advertisers can use privacy-safe machine learning to reach healthcare audiences. Read more here.
Healthcare marketers today are challenged with reaching relevant audiences while navigating HIPAA privacy constraints, and as a result, are turning to a new generation of demand side platforms that have been purposely built for their needs. In this article for PM360, our Chief Technology Officer Anton Yazovskiy shares advice on the three things healthcare marketers […]
As technologies like artificial intelligence and virtual reality continue to be integrated into many everyday business processes and consumer devices, there will always be more cutting-edge developments on the horizon. In this article for Forbes, DeepIntent’s CEO Chris Paquette joins the Forbes Technology Council in sharing his predictions on what innovations will be dominating headlines […]
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