Explore our collection of health and pharma advertising resources.
Looking to demonstrate how CTV enables advertisers to reach precise, clinically-relevant audiences more effectively than linear TV, DeepIntent conducted an analysis leveraging recent campaign data, automated content recognition (ACR) data, and DeepIntent Outcomes™. The study revealed that CTV delivers 82% higher on-target reach and 50% higher audience quality compared to linear TV. Download Now
As more and more people flock to streaming channels over traditional TV, pharma ad dollars are following them. In this article for Fierce Pharma, Chief Marketing Officer Marcella Milliet Sciorra discusses how connected TV (CTV) works “harder and smarter” than any other advertising medium. Read more here.
Efficiently marketing to sufferers of rare diseases while preserving patient privacy is not an easy task — but it’s an important one, especially when lives are on the line. Take hereditary angioedema (HAE), for example. Most people have not heard of this condition; only one in 66,000 people has it. Living with HAE is a […]
Commonly abbreviated as DSP, a demand side platform allows digital advertisers to run campaigns across various publishers and media sources. Ads are purchased — and later, optimized — through an automated process. There are many benefits to using a demand side platform. But before we get into those, let’s review the basics of what these […]
Treating rare diseases is challenging enough, so you can imagine how difficult it is to reach the right healthcare audiences with info about specialty treatments. In this article for Fierce Pharma, founder and CEO Chris Paquette discusses how data and technology like artificial intelligence can help. Read more here.
Audience Marketplace is the industry’s first and only cookieless-by-design healthcare data ecosystem, giving marketers the flexibility to immediately activate custom or ready-to-use audience segments at scale within DeepIntent’s healthcare demand side platform.
Toward the end of every year, I call upon my leadership team to reflect on the year that has passed and the future of our business in the year ahead. Last quarter marked the fifth time I’ve hosted this exercise. Each year, without fail, I find the pace of innovation happening in our “little” – […]
2021 was an exciting year for DeepIntent. To name just a few achievements, we celebrated our fifth anniversary in April, grew our employee headcount from 50 to 180 people across the U.S. and India, and won multiple awards for leadership, product innovation, and even company of the year! While it’s important to celebrate these milestones […]
Discover and reach MJH Life Sciences’ audience segments in the DeepIntent Audience Marketplace, the industry’s first and only cookieless-by-design healthcare data ecosystem. Immediately activate at scale within DeepIntent’s Healthcare DSP. Download Now
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