Explore our collection of health and pharma advertising resources.
The partnership enables DeepIntent customers to seamlessly plan, buy, and measure DOOH alongside all other channels on the platform for the first time. NEW YORK, March 28, 2024 – Place Exchange, the leading SSP for programmatic DOOH media, has integrated with DeepIntent, the Health DSP, to offer its pharmaceutical advertisers the ability to access digital […]
According to the Out of Home Advertising Association of America, consumers spend 70% of their time outside their homes. For healthcare marketers, digital out-of-home (DOOH) advertising represents an enormous opportunity: to strengthen omnichannel campaigns by reaching target audiences beyond their devices. Among its many benefits, DOOH advertising features non-skippable inventory that can be targeted in […]
Pharma companies may have been a little slower in embracing connected TV (CTV) advertising than other verticals, but the industry is certainly making up for lost time. By now, CTV’s return on investment (ROI) is crystal clear. In fact, analytics consultancy Analytic Partners found that CTV ROI is 30% higher than that of other channels despite […]
The data privacy law landscape evolves constantly, which leaves us with two big questions: What does this mean for advertisers? And more importantly, how does it impact consumers? The California Privacy Rights Act (CPRA), the amendment and expansion of the California Consumer Privacy Act (CCPA), and the Virginia Consumer Data Protection Act (VCDPA) officially went […]
During my years on the agency side, understanding segmentation for patient audiences was one of my favorite parts of planning campaigns. We’d get personas from the brand that looked something like this. Mary, who is 35 to 54 years old, has Rheumatoid Arthritis and enjoys birdwatching. But because agencies generally don’t have access to claims […]
Efficiently marketing to sufferers of rare diseases while preserving patient privacy is not an easy task — but it’s an important one, especially when lives are on the line. Take hereditary angioedema (HAE), for example. Most people have not heard of this condition; only one in 66,000 people has it. Living with HAE is a […]
DeepIntent was founded in 2016 with a core belief that advertising technology can measurably improve the lives of patients. Since then, we’ve come a long way in both the healthcare and advertising industries, and joining them together as digital channels increasingly play a role in the patient journey. Throughout the COVID-19 pandemic, we’ve tripled our […]
DeepIntent’s Patient Modeled Audiences Solution Uses Industry’s Most Comprehensive Real-World Clinical Datasets to Precisely Reach Patient Populations, Including Those Facing Rare Diseases and Low Prevalence Conditions NEW YORK, Jan. 11, 2022 — DeepIntent, the leading healthcare advertising technology company built to influence patient health and business outcomes, today announced that the United States Patent and […]
NEW YORK, Dec. 13, 2021 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named DeepIntent Outcomes™ one of the most innovative products of 2021. DeepIntent Outcomes, launched earlier this year, is an optimization engine that brings significant and differentiated features to the market, […]
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