The DeepDive is your one-stop shop for the insights and best practices you need to navigate a changing health and pharma advertising landscape.
Deepen your health intelligence with an exploration of the topics and trends impacting our industry, including technology, privacy, identity, and more.
What’s the secret to improving your reach, optimizing campaign performance, and driving better health outcomes for consumers today? It’s simple: Health IntelligenceTM. By combining real-time data, artificial intelligence (AI), and programmatic advertising, Health Intelligent campaigns deliver more personalized and relevant health engagements with unmatched speed. As we enter a new era of healthcare advertising, Health […]
The internet has revolutionized many industries, and healthcare—where the stakes are uniquely high—is no exception. In episode 7 of Deep: The Health Marketing Podcast, John Mangano sits down with Tom Carr, Senior Vice President of Media and Data Strategy at Everyday Health Group, which produces medically reviewed online content for patients and providers. Tom and […]
For as long as demand side platforms (DSPs) have existed, advertisers have relied on key performance indicators (KPIs) to guide their optimization strategies. But for pharma brands, traditional KPIs like clicks or click-through rate (CTR) often fall short. These metrics, while easy to measure, don’t reflect the realities of healthcare advertising—where outcomes like prescriptions or […]
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