The DeepDive is your one-stop shop for the insights and best practices you need to navigate a changing health and pharma advertising landscape.
Deepen your health intelligence with an exploration of the topics and trends impacting our industry, including technology, privacy, identity, and more.
Reaching healthcare providers (HCPs) programmatically is about more than just volume. It’s about achieving meaningful scale—connecting with HCPs where and when they are most receptive. However, doing that effectively presents a unique challenge. Unlike broad consumer advertising, only specific doctors diagnose, treat, and prescribe for certain conditions. As a result, HCP target audiences tend to […]
In today’s evolving healthcare landscape, speed is not just an advantage—it’s essential. As patient needs and treatment options shift rapidly, healthcare communication and marketing must keep pace. Enter Health Intelligence™, a transformative approach that leverages real-time data and AI-powered optimization to invigorate pharmaceutical campaigns, ensuring more rapid engagement and better health outcomes. The treatment […]
Reaching healthcare providers (HCPs) at scale is one of the most complex challenges in healthcare advertising. Unlike broad consumer audiences, effectively engaging HCPs requires precise targeting based on their specialties, prescribing behaviors, and real-world activity. As healthcare advertising evolves, so does the need for more sophisticated, data-driven solutions. The future lies in empowering marketers with […]
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