Gain insight into the topics, trends, and tactics that inspire more effective health advertising strategies in a changing landscape.
A 2023 study from Ashfield Event Experiences and the International Pharmaceutical Congress Advisory Association (IPCAA) found that healthcare professionals (HCPs) prefer in-person conferences over virtual ones. For marketers evaluating their HCP engagement strategies, healthcare conferences provide a wealth of opportunities to capture the attention of HCPs through attendance, sponsorships, booths, and adjacent events. At conferences, […]
It’s hard to talk about innovation in health marketing without talking about data. That’s because, as host John Mangano explains in Episode 2 of Deep: The Health Marketing Podcast, finding and making the most of the best available data is more than just good marketing. It can save lives. This episode of Deep features SSCG […]
In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create […]
Health marketing goes far beyond traditional advertising tactics. Our industry demands a unique understanding of medical knowledge, regulatory compliance, and cutting-edge digital strategies. That’s why we recently launched the DeepIntent Digital Health Marketing Certification, an online program designed to empower health marketers with the essential knowledge and tools needed to excel in today’s dynamic environment. […]
In the ever-evolving field of health marketing, innovation and leadership are crucial to improving people’s lives. Enter Deep: The Health Marketing Podcast, which dives into the intricacies and limitless potential of health and pharma marketing, with host John Mangano. With over two decades of experience in pharma advertising analytics, Mangano shares a wealth of knowledge […]
In this inaugural episode of Deep, host John Mangano explores the dynamic world of health and pharma marketing with Melissa Gordon-Ring, the Global President of Health at Initiative Media. They discuss unique challenges and opportunities, emphasizing the importance of innovation, leadership, and passion in improving and saving lives. Melissa shares her career journey, the significance […]
Precision is currency in the rapidly changing world of health advertising, especially for pharma brands seeking to drive vaccine awareness. Vaccine campaigns—for both communicable and non-communicable diseases—are most effective when they reach the right audience at the right time. The Unique Challenges of Vaccine Advertising Vaccine advertising is different from a typical pharmaceutical campaign in […]
Last week marked the official launch of The DeepDive, a brand-new destination for health advertising insights, education, and community. The DeepDive shares actionable health intelligence while exploring the topics and trends that matter most to our industry, including technology, privacy, identity, and more. Maybe you’re already familiar with our mission: to improve patient outcomes through […]
This year’s AdLab Health Marketing Summit culminated in a panel discussion about women in the health marketing industry, the challenges they’ve met, and opportunities for men and women alike to be there for their colleagues. “Redefining Leadership: Empowering Women in Health, Advertising, and Technology” was moderated by DeepIntent Chief Revenue Officer Lisa Kopp Johnson and […]
Attendees at AdLab Health Marketing Summit identified privacy as a top concern, and it’s no wonder why. Health marketers must contend with new state privacy laws that are introduced yearly. Amid all this change, how can we precisely reach clinically relevant audiences? Experts convened to answer just that in our first AdLab panel, “Life in […]
From accelerating drug discovery to powering advertising technology, the potential of artificial intelligence (AI) to positively impact health outcomes is taking our industry by storm. Maybe you’ve heard how AI will also revolutionize health advertising with improved personalization and better accuracy in campaign analytics. These advancements, however, are highly dependent on connected data, and many […]
Healthcare marketers today are navigating rapid change. Reshaping the industry as we know it, new privacy laws and technologies like generative AI create an air of uncertainty around health advertising’s next era. Last week, DeepIntent’s AdLab Health Marketing Summit brought healthcare, pharma, and ad tech leaders together to explore vital opportunities to adapt creatively and […]
On April 9, DeepIntent assembled leaders from across the pharma, marketing, and ad tech industries at AdLab Health Marketing Summit to address our current moment of transformation and the questions that define it. The second panel of the day brought together Omnicom Health Group CEO Matt McNally and Natalie Mancuso, who has recently joined DeepIntent […]
In the fast-paced world of health marketing, leaders are on the hunt for innovations that improve their campaigns and patient outcomes. They know that strengthening a campaign means personalizing it. As a marketer, how do you achieve deeper personalization? This week’s AdLab Health Marketing Summit raised some bold ideas—and highlighted the collaboration needed to realize […]
According to the Out of Home Advertising Association of America, consumers spend 70% of their time outside their homes. For healthcare marketers, digital out-of-home (DOOH) advertising represents an enormous opportunity: to strengthen omnichannel campaigns by reaching target audiences beyond their devices. Among its many benefits, DOOH advertising features non-skippable inventory that can be targeted in […]
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