Healthcare marketers are expected to make faster, smarter decisions than ever before, often while managing increasingly complex campaigns across fragmented audiences and channels. But effective decision-making depends on having access to timely, actionable insights without getting slowed down by disconnected reporting experiences.
That's the driving force behind the next evolution of the DeepIntent DSP, one built around four pillars: optimized decisioning, performance, reach, and workflows. This article focuses on the first of those pillars, exploring the DeepIntent Cortex™ enhancements designed to give marketers faster access to meaningful campaign intelligence.
A Smarter Reporting Experience
At the heart of these updates is a reimagined reporting experience built specifically for the needs of healthcare marketers.
One of the most visible improvements is the enhanced reporting list page, which introduces a more intuitive and organized way to manage reports across campaigns. The updated experience includes expanded dimensions, smarter filters, and improved visibility into report details directly from the list view. Users can now easily sort and organize reports by cadence, report type, and other key fields, reducing the time spent navigating reporting workflows.
The redesigned list page also makes templates more accessible across both campaign and physician-level data (PLD) reporting, helping users generate reports more efficiently and consistently. Expanded reporting dimensions, including support for HealthFirst™ media package insights, provide a deeper understanding of campaign performance.
These enhancements were heavily influenced by client feedback and designed with a clear goal in mind: helping teams spend less time managing reports and more time uncovering insights that drive strategy.
Real-Time, Physician-Level Insights
DeepIntent Cortex™ now offers self-service, near real-time PLD reporting, a significant advancement for HCP marketers who rely on physician insights to optimize campaigns effectively. Users can now generate PLD reports directly from the reporting page using either aggregate or log-level templates, with reporting data available within approximately one hour.
For healthcare advertisers, physician-level visibility is critical to understanding campaign reach and performance. Knowing which physicians are being reached, and how frequently, enables marketers to make more informed decisions around targeting, frequency management, and budget allocation. With near real-time access to this data, teams no longer have to rely on delayed reporting cycles to make campaign adjustments. Instead, they can respond dynamically to live performance trends and optimize campaigns while they are still in flight.
A Faster, More Intuitive Report Builder
To further improve efficiency, Cortex will also include a redesigned one-time report builder workflow. The updated interface introduces a cleaner, more compact layout with a more intuitive organization of dimensions and metrics. Added tooltips and reduced cursor movement will simplify the report-building process, making it easier for users to create the reports they need quickly and confidently.
While each enhancement delivers value individually, together they represent a broader shift toward more intelligent, user-centric decision-making tools within the DeepIntent platform.
The optimized decisioning afforded by these new enhancements is about enabling healthcare marketers to move faster. By making reporting more actionable and intuitive, DeepIntent CortexTM helps teams transform data into decisions with greater speed and precision.
