Insights
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Type
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Articles

Platform
Audiences
Optimization
General
2026-04-01
false

Introducing Helix AI: Health Intelligence™ that Meets You Where You Work

Articles
Apr 1, 2026
Media
Optimization
Measurement
General
2026-03-26
false

How AI is Reshaping Pharma Media Investment

Articles
Mar 26, 2026
Events
Data
CTV
Media
Optimization
No items found.
2026-03-25
false

AdLab 2026: 7 Key Takeaways You Can’t Ignore

Articles
Mar 25, 2026
Platform
Optimization
Privacy
Media
General
DTC
HCP
Integrated
2026-03-19
false

Innovate Faster and Build a Competitive Edge with Helix™

Articles
Mar 19, 2026
Privacy
General
2026-03-09
false

What the NAI's Factor Analysis Means for Healthcare Advertisers

Articles
Mar 9, 2026
Data
Optimization
No items found.
2026-03-04
false

The Healthcare Data Infrastructure Shifts Every Marketer Should Understand

Articles
Mar 4, 2026
CTV
Media
Measurement
General
2026-02-25
false

What the Super Bowl Taught Pharma About CTV, Live Sports, and Engagement at Scale

Articles
Feb 25, 2026
Audiences
Data
Measurement
General
2026-02-20
false

Rethinking Rare Disease Marketing: 5 Questions With Jen Loga

Articles
Feb 20, 2026
Data
Privacy
General
2026-02-09
false

What Marketers Can Do with Privacy-Safe Healthcare Data Collaboration

Articles
Feb 9, 2026
Media
General
2026-02-02
false

What Point of Care (POC) Advertising Actually Looks Like—and Why It Works

Articles
Feb 2, 2026
Data
Privacy
Platform
General
2026-01-20
false

How Our New Data Center Powers AI-Driven Outcomes for Advertisers

Articles
Jan 20, 2026
Events
Optimization
Audiences
Data
Privacy
General
2026-01-14
true

The 5 Key Health Marketing Takeaways from CES 2026

Articles
Jan 14, 2026
Audiences
Data
Optimization
CTV
No items found.
2025-12-30
false

7 Ways We Were Inspired by Our Clients and Partners This Year

Articles
Dec 30, 2025
Optimization
Media
Data
HCP
DTC
General
2025-12-23
false

Why Online-to-Offline Optimization Matters Most and How AI Makes it Possible

Articles
Dec 23, 2025
Privacy
General
2025-12-16
false

2025 Year-End Privacy and AI Governance Update

Articles
Dec 16, 2025
CTV
Measurement
Media
General
2025-12-02
false

5 Questions With Nicole Alfonso About CTV Pharma Advertising

Articles
Dec 2, 2025
Optimization
Platform
General
2025-11-20
false

Investment Optimization: Making Every Ad Dollar Work Harder in Healthcare Marketing

Articles
Nov 20, 2025
Media
CTV
DTC
2025-11-14
false

TV Paused by the FDA? Play Smarter, Not Smaller

Articles
Nov 14, 2025
Media
Audiences
Optimization
DTC
HCP
General
2025-10-30
false

What Happens When Healthcare Marketing Tools Are Purpose-Built for Healthcare Marketing

Articles
Oct 30, 2025
Media
Privacy
DTC
2025-10-20
true

One Month After the Presidential Memorandum, DTC Ad Spend Is Rising

Articles
Oct 20, 2025
Data
DTC
HCP
Integrated
2025-10-09
true

5 Questions with PurpleLab: Powering Smarter Healthcare Marketing

Articles
Oct 9, 2025
Events
No items found.
2025-09-26
false

Programmatic Advertising in Pharma: Key Takeaways from Fierce Pharma Week

Articles
Sep 26, 2025
No items found.
No items found.
2025-09-23
false

Driving Measurable Impact with Programmatic Digital-Out-of-Home (DOOH)

Articles
Sep 23, 2025
Events
No items found.
2025-09-15
false

Fierce Pharma Week 2025: Key Takeaways

Articles
Sep 15, 2025
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