Connected TV (CTV) is one of the hottest marketing channels available today, offering a multitude of opportunities to reach healthcare audiences within ad-supported streaming content, whenever and wherever they’re watching.But with the sheer volume of apps, programmers, and platforms competing within the CTV landscape, audience fragmentation has become a major challenge for marketers to navigate.
Seeing TV Differently: A CTV 101 Guide for Pharma Marketers
As the pharma industry continues to adapt to the rapid rise of streaming, understanding the basics is the first step in developing a successful advertising strategy. In this guide, you’ll learn:
- The difference between CTV, OTT, AVOD, FAST, and more
- The role data plays in planning and optimizing CTV campaigns
- How to improve your incremental reach across linear TV and CTV
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