April 1, 2026
Across our industry, marketers are actively experimenting with agents, automations, and new ways to integrate AI into their workflows. Tools like ChatGPT, Claude, and Gemini are being used to draft briefs and shape strategy, reflecting the new reality of how campaigns are being developed and executed.
But underneath that shift lies a more uncomfortable truth: while AI capabilities are rapidly evolving, the data powering those decisions has lagged behind.
General-purpose AI models are trained on the public internet and are optimized to the most common denominator of use cases. They’re neither trained on health data, nor optimized for the nuances of healthcare and pharma marketing. The result is a widening intelligence gap with measurable costs in performance and efficiency:
- Faster decisions, but not necessarily better ones.
- More automation, without high-fidelity clinical inputs.
- Greater scale, without the precision healthcare demands.
AI is accelerating how you work, but it hasn’t changed what you’re working with. Until now.
Healthcare insights delivered at the speed of thought
Today, we take our next step forward to close the gap between AI’s speed and the precision healthcare requires.
We are launching DeepIntent Helix Al™, an AI-powered interface that doesn't ask you to learn a new platform or master complex data science. Instead, it injects the HIPAA-compliant clinical insights, powered by DeepIntent Helix™, directly into the AI tools you already use every day.
We are shifting the entire paradigm of how strategy gets built:
- From static dashboards → to conversational exploration.
- From manual data pulls → to instant HCP insights.
- From black boxes → to transparent audiences.
Preview the power of Helix AI, all within your tool of choice
We are launching Helix AI in preview to meet the interest generated during AdLab in March. This version focuses on what we consider the highest-value starting point: HCP insights and planning. For the first time, users will be able to interact with DeepIntent’s industry leading HCP data for planning and audience building using natural language—directly within ChatGPT, Claude, or Gemini.
In Helix AI Preview, users can:
- Instantly query HCP data in plain language: Ask complex questions about specialist behavior or prescriber trends and get answers in seconds. Answers power your campaign strategy.
- Build and activate audiences with ease: Upload target lists and shape your segments through conversation rather than complex filters. Audiences become immediately available for activation.
- Go from brief to plan with speed: Build a tactical plan, backed by near real-time data, without needing to leave your AI chat interface.
What used to take analysts hours now happens instantly in a single conversation. DeepIntent Helix™ users report 8x faster audience analysis and 50% reduction in planning cycle time.
Your Edge: Built on a Trusted Foundation
Helix AI is a chat interface powered by the DeepIntent Helix™ healthcare marketing cloud. It takes the engine that powers our identity resolution and audience planning tools and makes it accessible to every strategist and planner via the LLMs your team uses today.
Clients can interactively strategize campaigns and build audiences using the full power of our data covering 3.7M+ HCPs and 240M patient lives.
Why now?
AI adoption in healthcare marketing is no longer optional. But using general-purpose AI is a liability. Using generic tools to plan campaign strategy is like using a compass when you need a GPS—it points you in the right general direction, but it won’t help you navigate the complexities of a clinical landscape. It’s the right idea, but the wrong level of precision.
The stakes are higher than they've ever been. Pharma pipelines are more competitive, campaign cycles are shorter, and the margin for strategic error is shrinking. Teams that build strategy on imprecise data don't just move slower: they make confidently wrong decisions at scale.
Helix AI ensures that your AI isn't just "smart"—it’s clinically relevant and factually right. It connects governed, purpose-built healthcare data directly into your workflow so that your fastest decisions are also your most accurate ones.
How to get access
Helix AI Preview is available now in early access for DeepIntent clients. Reach out to your DeepIntent partner to secure access.
Join the Helix AI Preview Waitlist.
Helix AI is implemented as a Model Context Protocol (MCP) server, enabling governed, HIPAA-compliant data access within your existing AI environment. Learn more.
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