March 19, 2026
Healthcare marketing is at a point where speed of innovation defines competitive advantage. The agencies that will lead are those able to move faster than the market, turning ideas into execution at scale.
But innovation doesn't break down due to lack of ideas. Rather, it tends to breaks down at the foundation: fragmented data, disconnected tools, and the added weight of compliance.
When those challenges sit at the core of an agency’s workflow, even the strongest, most creative strategies become difficult to operationalize, slowing execution and limiting impact.
In other words, most healthcare marketing teams already know what they want to do. The challenge is building the infrastructure to pull it off.
That’s exactly why we built DeepIntent Helix.
Launched on March 19, Helix is a purpose-built healthcare marketing cloud that gives agencies and brands seamless, HIPAA-compliant access to the data, technology, and tools needed to build differentiated solutions, without the cost and complexity of building it themselves.
Helix provides a foundation for innovation, one that allows you to think bigger, move faster, and deliver more value to your clients. Here’s how.
Helix for Commercial Insights
Turn data into strategic advantage.
Helix enables marketers to analyze market dynamics, uncover competitive insights, and enrich their own first-party data, all within a single environment. With access to large-scale healthcare and media datasets, teams can move from fragmented analysis to a unified view of the market, helping them identify opportunities others miss.
Helix for Audiences
Build smarter, privacy-safe segments.
Audience creation in healthcare has always been complex. Helix simplifies it, allowing you to build custom HCP and patient audiences tailored to your brand’s needs. By connecting clinical, behavioral, and media data compliantly, you can develop more precise targeting strategies that drive meaningful engagement.
Helix for Strategy & Planning
Plan with confidence before you go live.
With Helix, planning becomes less of a gamble and more of a strategic advantage. Understand demographics, channel mix, and geographic opportunities before activation begins. This upfront intelligence allows teams to forecast performance, refine strategy, and walk into every campaign with a clearer path to success.
Helix for Activation
Move from idea to execution. Fast.
Helix connects strategy directly to activation, integrating with programmatic and non-programmatic channels so campaigns can go live without friction. Instead of juggling disconnected systems, teams can seamlessly move from audience creation to omnichannel execution, accelerating time-to-impact and improving efficiency.
Helix for Reporting & Analytics
Deliver insights clients can’t get anywhere else.
In a world where every dollar must be justified, Helix empowers teams to create real-time, proprietary dashboards that tie campaign performance directly to outcomes. From daily optimization to long-term insights, you can deliver a level of transparency and intelligence that strengthens client relationships with better decisions.
From Execution Partner to Strategic Influencer
By giving you the infrastructure to analyze, connect, and activate healthcare data in one place, Helix removes the barriers that have historically slowed innovation. Faster workflows, stronger performance, and the ability to deliver truly differentiated marketing solutions.
The future belongs to those who build.
Learn more about building with Helix here.
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