Insights
/
Topic
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Media

Platform
CTV
Media
Optimization
No items found.
2026-06-23
false

Optimize Your Reach: DeepIntent Cortex™ Enhancements for Precision CTV and Point-of-Care Advertising

Articles
Jun 23, 2026
Media
Optimization
Measurement
Audiences
General
2026-06-22
false

Pharma Digital Marketing: How to Stop Wasting Budget and Drive Better ROI

Articles
Jun 22, 2026
Audiences
Data
Media
Optimization
DTC
HCP
Integrated
General
2026-06-18
false

AI Isn't Taking Healthcare Marketers' Jobs. It's Giving Them the System They Always Needed.

Articles
Jun 18, 2026
Platform
Data
Optimization
Audiences
Media
General
2026-06-10
false

Helix for Commercial Insights: From Prepared Data to Strategic Intelligence

Articles
Jun 10, 2026
Audiences
Data
Measurement
Media
Optimization
General
2026-05-29
false

Biggest Healthcare Marketing Challenges and How to Address Them

Articles
May 29, 2026
Data
Platform
Audiences
Optimization
Media
General
2026-05-28
false

How The Deerfield Group Used DeepIntent Helix™ to Deliver Faster Insights and Better Outcomes

Case Studies
May 28, 2026
Media
Measurement
DTC
2026-05-27
true

Pharma’s World Cup Opportunity Starts with Programmatic

Articles
May 27, 2026
Audiences
Data
Platform
Media
General
2026-05-22
false

Pharmaceutical Marketing in the Digital Age: A Complete Guide

Articles
May 22, 2026
Media
Optimization
Audiences
CTV
Data
General
2026-05-13
false

How Evolvics Turned a Rare Disease Launch into a Multi-Channel Masterclass

Case Studies
May 13, 2026
Audiences
Data
Media
General
2026-05-12
false

The Case for Connected Multichannel Marketing in Pharma

Articles
May 12, 2026
CTV
Media
Measurement
General
2026-04-24
false

Pharma in the CTV Live Era: Key Takeaways from AdLab

Articles
Apr 24, 2026
Media
Measurement
Data
General
2026-04-23
false

The TV Data Advantage for Pharma Marketers: 5 Questions with Samba's Scott Nagy

Articles
Apr 23, 2026
Data
Media
DTC
HCP
Integrated
2026-04-17
true

Speed Creates Impact: Key Takeaways from the AdLab Point of Care Panel

Articles
Apr 17, 2026
Media
Optimization
Measurement
General
2026-03-26
false

How AI is Reshaping Pharma Media Investment

Articles
Mar 26, 2026
Events
Data
CTV
Media
Optimization
No items found.
2026-03-25
false

AdLab 2026: 7 Key Takeaways You Can’t Ignore

Articles
Mar 25, 2026
Platform
Optimization
Privacy
Media
General
DTC
HCP
Integrated
2026-03-19
false

Innovate Faster and Build a Competitive Edge with Helix™

Articles
Mar 19, 2026
CTV
Media
Measurement
General
2026-02-25
false

What the Super Bowl Taught Pharma About CTV, Live Sports, and Engagement at Scale

Articles
Feb 25, 2026
Media
General
2026-02-02
false

What Point of Care (POC) Advertising Actually Looks Like—and Why It Works

Articles
Feb 2, 2026
Optimization
Media
Data
HCP
DTC
General
2025-12-23
false

Why Online-to-Offline Optimization Matters Most and How AI Makes it Possible

Articles
Dec 23, 2025
CTV
Measurement
Media
General
2025-12-02
false

5 Questions With Nicole Alfonso About CTV Pharma Advertising

Articles
Dec 2, 2025
Media
CTV
DTC
2025-11-14
false

TV Paused by the FDA? Play Smarter, Not Smaller

Articles
Nov 14, 2025
Media
Audiences
HCP
DTC
Integrated
2025-11-13
true

Where Credibility Meets Emotion: Why Patient-Provider Conversations Define Marketing Success

Podcast
Nov 13, 2025
Media
Audiences
Optimization
DTC
HCP
General
2025-10-30
false

What Happens When Healthcare Marketing Tools Are Purpose-Built for Healthcare Marketing

Articles
Oct 30, 2025
CTV
Media
HCP
2025-10-29
false

Reaching Audiences Where They're Most Engaged: How CTV is Changing Pharma Marketing

Podcast
Oct 29, 2025
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