Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Latest Insights

Optimization
DTC
2021-04-05

Case Study: DeepIntent Outcomes™ 35% Higher Total Script Lift for Leading Pharmaceutical Company

Case Studies
Last update: October 7, 2025
Optimization
General
2021-04-05

Case Study: DeepIntent Outcomes™ (25% Higher TRx, NRx)

Case Studies
Last update: October 7, 2025
Optimization
DTC
HCP
Integrated
2021-04-05

Case Study: DeepIntent Outcomes™ (10-35% Higher Script Lift)

Case Studies
Last update: October 7, 2025
Data
General
2021-03-30

Clinical Data Underpin Improvements in Healthcare: Komodo Health's Lauren Stahl

Videos
Last update: October 3, 2025
Audiences
DTC
2021-03-29

The Patient Perspective: Do Patients Feel Informed by Pharmaceutical Ads?

Articles
Last update: October 3, 2025
Audiences
DTC
2021-03-25

DeepIntent Releases Consumer Survey Findings on Impact of Direct-to-Consumer Pharmaceutical Advertising

Articles
Last update: October 3, 2025
Audiences
Data
General
2021-03-23

The Patient Perspective: Paving the Path to Awareness, Ad Relevance and Empowerment

Research
Last update: May 8, 2026
Optimization
General
2021-03-22

Case Study: Automatic Media Cost Optimizer (AMCO) Bidding Algorithm

Case Studies
Last update: October 7, 2025
Audiences
General
2021-03-17

The Challenges of Vaccine Marketing for Health Care Brands

Articles
Last update: October 3, 2025
Privacy
General
2021-03-11

The Time is Now: 4 Steps to Getting Ahead on Complying with the CPRA

Articles
Last update: October 3, 2025
Corporate
General
2021-03-11

THINK Business Podcast: Jon Dwoskin Talks with Chris Paquette

Articles
Last update: October 3, 2025
Audiences
General
2021-03-09

Case Study: Patient Modeled Audiences (Top Performing Partner)

Case Studies
Last update: October 7, 2025

Get Certified

DeepIntent DSP Certification

Exclusively for deepintent clients
Move faster in healthcare media execution. Gain a practical understanding of DeepIntent’s healthcare-specific DSP, helping you activate healthcare audiences more effectively and drive meaningful healthcare marketing performance and outcomes.

Cortex Essentials

Exclusively for deepintent clients
Execute healthcare campaigns with greater speed and precision. Learn how DeepIntent Cortex gives you the power to combine health and media insights, enabling smarter media buying and scalable campaign performance.

Digital Health Marketing Certification

Understand healthcare marketing without the guesswork. Build a clear foundation in healthcare marketing fundamentals, from pharma basics and measurement to CTV and privacy-first addressability, so you can navigate complexity and contribute with confidence.

Digital Health Targeting Certification

Navigate healthcare targeting in a privacy-first world. Gain a working understanding of HCP and DTC audiences, from segmentation and modeling to identity and evaluation, to build more impactful audience strategies.