Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Latest Insights

Corporate
General
2022-08-12

Orchestrating Client and Company Success at DeepIntent

Articles
Last update: October 3, 2025
CTV
DTC
2022-07-21

How DeepIntent and Matterkind Proved CTV’s Superiority for Measuring Pharma Ad Campaigns, Delivering 2X Higher NBRx

Articles
Last update: October 3, 2025
Optimization
DTC
HCP
2022-07-13

DeepIntent Adds More Leading Data Providers to its Audience Marketplace, Simplifying Pharma Campaign Planning and Optimization

Articles
Last update: October 3, 2025
Corporate
General
2022-06-17

My Career Journey at DeepIntent: Carrie Craigmyle

Articles
Last update: May 8, 2026
Media
DTC
2022-06-15

Case Study: Prescriptions Over Impressions​: Matterkind and DeepIntent Prove Addressable Media Drives Script Performance and New Patient Starts​

Case Studies
Last update: October 7, 2025
CTV
DTC
2022-06-09

The Patient POV: Pharma Advertising on Linear TV vs. Connected TV

Articles
Last update: October 3, 2025
CTV
DTC
2022-05-31

Seeing TV Differently: Patient Views During the CTV Renaissance

Research
Last update: October 6, 2025
Measurement
General
2022-05-26

Democratizing Measurement Calls for Quality Data and Transparency: 6 Questions to Ask Potential Measurement Partners

Articles
Last update: October 3, 2025
CTV
General
2022-05-19

Innovating with Intent: Top 3 Takeaways One Sheet

Articles
Last update: October 3, 2025
CTV
General
2022-05-11

Innovating with Intent: Our Top 3 CTV Advertising Takeaways

Articles
Last update: October 3, 2025
Optimization
General
2022-05-09

Product Overview: ACR Data and DeepIntent Outcomes™

Articles
Last update: October 3, 2025
CTV
General
2022-05-05

Innovating with Intent: A Pharma-Focused CTV Forum

Articles
Last update: October 3, 2025

Get Certified

DeepIntent DSP Certification

Exclusively for deepintent clients
Move faster in healthcare media execution. Gain a practical understanding of DeepIntent’s healthcare-specific DSP, helping you activate healthcare audiences more effectively and drive meaningful healthcare marketing performance and outcomes.

Cortex Essentials

Exclusively for deepintent clients
Execute healthcare campaigns with greater speed and precision. Learn how DeepIntent Cortex gives you the power to combine health and media insights, enabling smarter media buying and scalable campaign performance.

Digital Health Marketing Certification

Understand healthcare marketing without the guesswork. Build a clear foundation in healthcare marketing fundamentals, from pharma basics and measurement to CTV and privacy-first addressability, so you can navigate complexity and contribute with confidence.

Digital Health Targeting Certification

Navigate healthcare targeting in a privacy-first world. Gain a working understanding of HCP and DTC audiences, from segmentation and modeling to identity and evaluation, to build more impactful audience strategies.