Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Latest Insights

Audiences
DTC
HCP
Integrated
2024-07-25

Deep Episode 1: Patients are Waiting: The Health Marketer's Greatest Challenges Today

Podcast
Last update: October 9, 2025
Optimization
DTC
2024-07-08

Elevating Vaccine Campaigns with Real-World Data and Optimization

Articles
Last update: October 3, 2025
Corporate
General
2024-07-03

Introducing: The DeepDive

Articles
Last update: October 3, 2025
CTV
DTC
HCP
2024-06-10

How to Improve Your Pharma TV Advertising ROI

Articles
Last update: October 3, 2025
Media
DTC
2024-05-24

The Presidential Election Will Reduce Patient Ad Reach—Here are 3 Steps for Getting Patients What They Need in 2024

Articles
Last update: October 3, 2025
Optimization
DTC
HCP
Integrated
2024-05-10

AdLab Recap: How Innovation and Interoperability Will Enable Personalized Advertising

Articles
Last update: October 3, 2025
Events
General
2024-05-03

Redefining Leadership: Empowering Women in Health, Advertising, and Technology

Articles
Last update: October 3, 2025
Privacy
General
2024-04-26

AdLab Recap: Advancing Addressability, Preserving Privacy

Articles
Last update: October 3, 2025
Data
DTC
HCP
Integrated
2024-04-25

Acxiom and DeepIntent Introduce Direct Data Integration to Optimize Healthcare Marketing Reach, Impact, and Performance

Articles
Last update: October 3, 2025
Data
General
2024-04-22

Three Ways AI Can Improve Your Campaign Performance

Articles
Last update: October 3, 2025
Events
General
2024-04-19

As Said at AdLab: The Current State of Health Advertising from the Marketer's POV

Articles
Last update: October 3, 2025
Audiences
Integrated
HCP
DTC
2024-04-18

Integrated Campaigns: Marketing as the Ultimate Social Experiment

Articles
Last update: October 3, 2025

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DeepIntent DSP Certification

Exclusively for deepintent clients
Move faster in healthcare media execution. Gain a practical understanding of DeepIntent’s healthcare-specific DSP, helping you activate healthcare audiences more effectively and drive meaningful healthcare marketing performance and outcomes.

Cortex Essentials

Exclusively for deepintent clients
Execute healthcare campaigns with greater speed and precision. Learn how DeepIntent Cortex gives you the power to combine health and media insights, enabling smarter media buying and scalable campaign performance.

Digital Health Marketing Certification

Understand healthcare marketing without the guesswork. Build a clear foundation in healthcare marketing fundamentals, from pharma basics and measurement to CTV and privacy-first addressability, so you can navigate complexity and contribute with confidence.

Digital Health Targeting Certification

Navigate healthcare targeting in a privacy-first world. Gain a working understanding of HCP and DTC audiences, from segmentation and modeling to identity and evaluation, to build more impactful audience strategies.