Insights

The DeepDive

We’ve always got something exciting in the works. Check out our insights to stay connected with the latest news, product updates, and resources shaping the healthcare marketing landscape.

Latest Insights

Media
Audiences
Optimization
DTC
HCP
General
2025-10-30

What Happens When Healthcare Marketing Tools Are Purpose-Built for Healthcare Marketing

Articles
Oct 30, 2025
CTV
Media
HCP
2025-10-29

Reaching Audiences Where They're Most Engaged: How CTV is Changing Pharma Marketing

Podcast
Oct 29, 2025
Media
HCP
2025-10-24

Omnichannel EHR Marketing Delivers 1.5X TRx Growth Among HCPs

Case Studies
Oct 24, 2025
Media
Privacy
DTC
2025-10-20

One Month After the Presidential Memorandum, DTC Ad Spend Is Rising

Articles
Oct 20, 2025
Media
Corporate
Optimization
General
2025-10-15

Don't Try to Be Everywhere: Precision Marketing for Rare Disease Awareness

Podcast
Oct 15, 2025
Data
DTC
HCP
Integrated
2025-10-09

5 Questions with PurpleLab: Powering Smarter Healthcare Marketing

Articles
Oct 9, 2025
Media
Corporate
Optimization
General
2025-10-01

We've Got Your Backs: Tariffs, Ad Bans, and the Future of Healthcare Policy

Podcast
Oct 1, 2025
Events
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2025-09-26

Programmatic Advertising in Pharma: Key Takeaways from Fierce Pharma Week

Articles
Sep 26, 2025
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2025-09-24

How Healthcare Marketers Are Using AI and Data to Drive Real-Time Optimization

Podcast
Sep 24, 2025
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2025-09-23

Driving Measurable Impact with Programmatic Digital-Out-of-Home (DOOH)

Articles
Sep 23, 2025
Events
No items found.
2025-09-15

Fierce Pharma Week 2025: Key Takeaways

Articles
Sep 15, 2025
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2025-09-12

Getting to the Facts on the Presidential Memorandum

Articles
Sep 12, 2025

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DeepIntent DSP Certification

Exclusively for deepintent clients
Move faster in healthcare media execution. Gain a practical understanding of DeepIntent’s healthcare-specific DSP, helping you activate healthcare audiences more effectively and drive meaningful healthcare marketing performance and outcomes.

Cortex Essentials

Exclusively for deepintent clients
Execute healthcare campaigns with greater speed and precision. Learn how DeepIntent Cortex gives you the power to combine health and media insights, enabling smarter media buying and scalable campaign performance.

Digital Health Marketing Certification

Understand healthcare marketing without the guesswork. Build a clear foundation in healthcare marketing fundamentals, from pharma basics and measurement to CTV and privacy-first addressability, so you can navigate complexity and contribute with confidence.

Digital Health Targeting Certification

Navigate healthcare targeting in a privacy-first world. Gain a working understanding of HCP and DTC audiences, from segmentation and modeling to identity and evaluation, to build more impactful audience strategies.