Insights
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Topic
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Measurement

Audiences
Data
Measurement
General
2026-02-20
false

Rethinking Rare Disease Marketing: 5 Questions With Jen Loga

Articles
Feb 20, 2026
CTV
Measurement
Media
General
2025-12-02
false

5 Questions With Nicole Alfonso About CTV Pharma Advertising

Articles
Dec 2, 2025
Measurement
HCP
2025-03-26
false

From Engagement to Impact: Make Every HCP Touchpoint Count

Articles
Mar 26, 2025
Measurement
No items found.
2025-01-15
false

How Pharma Brands Can Achieve Better Outcomes with Specialized KPIs

Articles
Jan 15, 2025
Measurement
DTC
HCP
Integrated
2024-09-18
false

Deep Episode 4: The Science and the Art: Bridging Analytics and Media Strategies

Podcast
Sep 18, 2024
Measurement
DTC
HCP
Integrated
2024-09-05
false

Deep Episode 3: The Future of Omnichannel Analytics

Podcast
Sep 5, 2024
Measurement
Optimization
Integrated
HCP
DTC
2024-03-11
false

HCP + DTC: A Deep Dive Into Integrated Campaigns

Articles
Mar 11, 2024
Measurement
General
2023-02-02
false

What Nielsen Taught Us: We Need Multiple Metrics for Identity and Campaign Measurement

Articles
Feb 2, 2023
Data
Measurement
CTV
Privacy
General
2022-11-23
false

What We See for 2023: The Pharma Advertising Trends Taking Our Industry by Storm

White Papers
Nov 23, 2022
Measurement
General
2022-05-26
false

Democratizing Measurement Calls for Quality Data and Transparency: 6 Questions to Ask Potential Measurement Partners

Articles
May 26, 2022
Measurement
General
2021-06-02
false

New Measurement Solutions Are Helping Pharma Marketers Reach Audiences with Greater Accuracy

Articles
Jun 2, 2021
Measurement
General
2021-05-13
false

Outcomes Are Backbone of Healthcare Targeting: DeepIntent CSO Jen Werther

Videos
May 13, 2021
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